Read for reads— basically ‘If you read x number of chapters of my story, I’ll read x number of chapters of yours’, is something that a lot of new authors do in order to increase the read count of their stories.
But are they really helpful?
I, personally, don’t care for them because more than half the time, people are only reading your story so you can read theirs— and they usually don’t even give any feedback! Some of them only post a screenshot of the loading screen of the last chapter they read as proof.
I want people to read my story because they like it, not because they’re doing it so I can read theirs.