Best:
There was a thread of the Episode forums for people to promote their stories with specific questions, such as ‘What makes your story different?’, ‘Who’s your favorite character?’, and ‘What scene did you enjoy writing the most?’
I think it’s a great way to learn more about a story, and you don’t even need anything fancy like trailers or art.
Worst:
DMing authors on Instagram or on the forums, saying:
hi
will you read my story?
here’s the link
https://www. episodeinteractive .com / somerandomstory